Better Recruiting Through Articulating Board Member Benefits
Although there are numerous strategies designed to help association boards recruit new board members, many do not focus on articulating the benefits of being a board member. This can be one of the most powerful tools at your disposal.

Below are benefits that often result from volunteering on association boards. Be sure to identify which apply to your association, expand upon and tailor them, and then incorporate them into your recruitment materials.
  • Expand your network. Opportunities abound to build your visibility within the profession or industry. Directors meet new business contacts, deepen existing relationships, and gain exposure to influential executives and leaders with whom they might not ordinarily have the opportunity to meet.
  • Operate at an elite level. Work closely with some of the most respected professionals in the business. Working with colleagues who have similar roles and responsibilities in other companies will introduce you to different approaches to business challenges and opportunities. Be a thought leader and exchange your viewpoints, perspectives and beliefs.
  • Build your personal brand. Serving on a board will give you the exposure necessary to extend your personal brand and enhance your reputation. This visibility provides a platform to demonstrate what makes you unique: who you are, what you do and what separates you from others.
  • Enhance your strengths and weaknesses. Gain exposure to skills and disciplines that may not be offered in your current position. The list includes — but is not limited to — communication, collaboration, public speaking, financial management, strategic planning, marketing and leadership.
  • Build self-confidence and self-awareness. Veteran directors usually show more confidence and self-awareness compared to when they began their board tenure. Serving on a board will challenge you to learn about your values, beliefs, strengths and weaknesses.
  • Share your expertise and make a difference. Some people serve on boards to give back to the profession in which they work. Sometimes the desire to serve comes from a passion to share knowledge and talents with others and enable them to grow. Others are rewarded through a sense of personal pride and satisfaction, and a way to build upon an already great career. Ultimately, serving on a board provides the chance to make a difference to your industry or profession and leave a legacy.
Board service is incredibly rewarding, but everyone’s motives are different. However, this list of benefits will likely resonate with many, if not most, people whom you hope to recruit.
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for 70 years.


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