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“Board Forward is a must-read for volunteer board members in any industry or profession. Current issues explore matters of direct relevance to boards, and the Board Forward archives are a rich source of useful information on literally hundreds of different board-oriented topics.”
—Kristen L. Straka, DNP, RN, CPN, NEA-BC
2016-2018 President, Society of Pediatric Nurses

 
Engagement: The Other Element of Growth
In one sense, membership growth is about finding new members to join an association. In another, it’s about retaining members that are already in the association. If you consider the fact that the average association loses about 10 to 15 percent of its membership every year, according to Marketing General’s 2017 Membership Marketing Benchmarking Report, reducing that churn can result in higher membership numbers...
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“New Day” Thinking for Conflict Resolution
Even the most high-functioning boards must deal with conflict at some point. In fact, knowing how to deal with conflict, or conflict resolution, is one of the five Cs — along with composition, clarity, consciousness, and cohesiveness — of an effective association board...
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Questions Boards Should Ask About Non-Dues Revenue
Due to a variety of factors, generating revenue has become job one for many associations. According to the 2017 McKinley Advisors “Economic Impact on Associations” report, non-dues revenue was the top priority among associations. This is a landmark shift...
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The Four Questions to Ask When Serving on a Board
The article's authors have identified four crucial questions that those serving on nonprofit boards, including trade and professional associations, should ask as part of their oversight duties. While these are not the only four questions they should ask, they are important. The first question is "Are we succumbing to mission creep?" Mission statements are often vague or too lofty...
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Improve Your Communication with Anyone
Effective communication builds connections and can lead to greater understanding, camaraderie, and success. By contrast, bad communication can create uncertainty and damage an organization. Communication skills are essential to success in business and life, and the article's author details three such skills that can change outcomes and positively impact relationships...
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EDITOR’S PICKS

Is Your Board the Right Size?

Earlier this year, the Clinical Laboratory Management Association (CLMA) appointed a governance task force to examine how the association is functioning. One of its charges was to look at the size of the board. Was it the right size for maximum efficiency?
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The Board Member Recruiting Challenge

Finding and recruiting new members to serve on the board is not only one of the most important responsibilities of an association's board of directors – it's also one of the most challenging.
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The Language of Loyalty

The pricing of memberships, products and services is one of the most challenging issues associations face today, especially in a world in which anyone can comparison shop almost instantly using any one of several devices.
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Board Forward is published 10 times a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for more than 60 years.

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