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“I find something of value in each month's Board Forward. The articles are well-written and highly relevant to my role as a non-profit board member.”
—Claudia Zacharias,
President & CEO, BOC
Board Member, Institute for Credentialing Excellence (ICE)

What Boards Need to Know About Gen Z
Each generation is shaped by the major events and conditions that occurred in their formative years. For Generation Z — those born between 1995 and 2015, although ranges vary slightly — the economy, technology, the environment, geopolitical events, among others have all had major influences on their generational personality...
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The Keys to a Good Board-Executive Director Relationship
A successful association is founded on a good working relationship between board members and the executive director (or chief staff executive). Where a tenuous connection may thwart progress for the entire organization, a strong partnership can propel the association forward. The goal should always be to establish a relationship that’s mutually beneficial...
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Board Member Spotlight: Wayne Robinson
While association board members share many of the same motivations, goals, and challenges, everyone’s story of board service is unique. As a result, each individual story can be enlightening to other board members. We talked to Wayne Robinson, the current board chair for Financial & Insurance Conference Professionals (FICP), to get his story...
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What Top-Performing Organizations Have in Common
Association leaders thinking about restructuring often look to other member organizations to see what they're doing right and what has set them up for success. What most are really looking for are potential best practices they can mirror within their own organizations...
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The First Thing Great Decision Makers Do
Social scientist Cassie Kozyrkov writes that many decision-makers chase data "with too much zeal," never quite improving their decisions. Instead, she advises you follow the lead of most great leaders and behavioral economists and "commit to your default decision up front...
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What Boards Need to Know About Gen Z

With the oldest members of Generation Z now moving into the workforce, it’s important for association boards to know the unique traits of this cohort so strategies can be developed to attract this generation to associations. What’s becoming clear is that this generation is very different from Millennials.

The 6 Rs of Events: A Framework for Success

For many associations, the annual meeting or event is a barometer for the health of the organization. When the annual meeting is healthy and strong, the association generally is, too. When it is struggling to meet its objectives, the association is probably underperforming as well.

How to Increase Membership Engagement Using Data

For many associations, nothing is more important than member engagement. Marketing General Inc.’s (MGI) 2018 Membership Marketing Benchmarking Report revealed that lack of engagement with the association is the number one reason members don’t renew. But how does an association identify and measure member engagement?


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Board Forward is published 10 times
a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for 70 years.


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