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“I find something of value in each month's Board Forward. The articles are well-written and highly relevant to my role as a non-profit board member.”
—Claudia Zacharias,
President & CEO, BOC
Board Member, Institute for Credentialing Excellence (ICE)

Microlearning: Small Bites of Education that Hit the Sweet Spot
Associations are increasingly embracing microlearning — education provided in small, focused doses. A study by education consultant Tagoras found that 36 percent of associations had microlearning programs in 2017, up from 18 percent the year before. By the end of 2018, another 30 percent of associations were planning to offer microlearning programs...
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Social Media Do’s and Don’ts for Board Members
As leaders in their respective fields, association board members are influencers. Members want to hear from people they trust and respect, which is why it’s important for board members, as influencers, to communicate and connect with members on social media...
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Tips to Help Boards Gain Foresight into Future Trends
An abundance of resources and thought leadership delve into the responsibilities of board members that enable successful associations. These include the 5 Cs of high-functioning boards, the 6 Rs of events, and the 7 things only a board can do, to name but a few...
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True Leadership Skills? It Comes Down to One Word
Marcel Schwantes — Founder and Chief Human Officer of Leadership from the Core — asserts that leaders who value and exemplify humility have an edge over those that don’t...
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Books Every Executive Should Read
What are the best business books of 2019? Rhett Power, Forbes contributor and founder of Power Coaching and Consulting, recommends several titles that may provide association leaders with valuable insights from some of the thought leaders in the business world. The first is "Reboot: Leadership and the Art of Growing Up...
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What Boards Need to Know About Gen Z

With the oldest members of Generation Z now moving into the workforce, it’s important for association boards to know the unique traits of this cohort so strategies can be developed to attract this generation to associations. What’s becoming clear is that this generation is very different from Millennials.

The 6 Rs of Events: A Framework for Success

For many associations, the annual meeting or event is a barometer for the health of the organization. When the annual meeting is healthy and strong, the association generally is, too. When it is struggling to meet its objectives, the association is probably underperforming as well.

How to Increase Membership Engagement Using Data

For many associations, nothing is more important than member engagement. Marketing General Inc.’s (MGI) 2018 Membership Marketing Benchmarking Report revealed that lack of engagement with the association is the number one reason members don’t renew. But how does an association identify and measure member engagement?


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Board Forward is published 10 times
a year by SmithBucklin, the association management and services company more organizations turn to than any other. SmithBucklin has served volunteer board members for 70 years.


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